Pay Per Click Trends You Need to Watch Out for in 2020
Many business newcomers for every industry are trying to find ways to stand out in a crowded and competitive market. Fortunately, technology is paving the way for start-ups to make an impact and reach their target audience through digital marketing. However, even with the help of digital strategies, getting to their goal likely will still take time. That’s where pay-per-click ads come in.
Pay-per-click (PPC) advertising is a digital marketing strategy wherein businesses pay a small amount to websites publishers and search engines like Google whenever someone clicks on their ads. These are usually placed at the top of search engine results as “Sponsored Links” for specific keywords that are relevant to the product or service.
New PPC Trends in 2020
According to a report, paid search is the fastest-growing format for ads, and its potential is limitless. Because of this, you can be sure that PPC is here to stay. In fact, businesses are poised to use PPC more extensively in partnership with other existing marketing strategies and technologies in the coming year. Here are some of them:
1. Moving towards social media
Statistics show that a whopping 70% of consumers open at least one social media channel once a month. This could translate into thousands in your locality and millions on a global scale. This simply means that if you are planning to buy a few PPC ad placements, one of the premier spaces you should look into is social media.
2. The rise of Amazon
While Google and Facebook are still the top two sites to go to when it comes to paid advertising, Amazon is quickly catching up. What makes Amazon so prevalent these days is that there are PPC links outside of Amazon, which increases its online visibility.
Another factor where Amazon is better than both Google and Facebook is buyer intent, which means most people who click its links are more likely to purchase them. In relation to this, expect more from Amazon in the coming year.
3. Prevalence of PPC automation
Automation in paid advertising is one way to handle all of your ad campaigns carefully. This will require a program or software that can automate your search engine marketing strategies so that the keywords associated with your PPC campaigns are updated.
4. Narrowing down audiences who view PPC ads
Narrowing down the number of people who view your PPC ads can help you focus on particular market groups. For instance, if you want to promote your merchandise to a female target market between the ages of 21 to 30, and with an annual income of $30,000, you can narrow down the people who can see your advertisements.
Google Ads already has this option, allowing advertisers to target a more specific group of audience. Doing this has two key benefits: it reduces your CPC because fewer people are seeing your ads, and it introduces products to a particular group that is more likely to benefit from the product or service.
5. The popularity of visual and voice search
Keyword search has been the norm for the past few years, and it will turn out to be a vital factor in digital marketing. However, improved visual and audio recognition technologies are also paving the way for image and audio searches.
In fact, companies are already rolling out devices that support voice searches and commands, such as Amazon’s Alexa Dot, Google Home, and even Siri through the Apple HomePod. Researchers believe that by the end of 2020, almost 50% of all online purchases will be made through voice commands.
Keep in Step this 2020
These are just a few of the many possibilities when it comes to pay-per-click advertising. As an entrepreneur, it is your job to learn about these innovations and trends and make sure you are at least a step ahead of the competition. Unfortunately, if you have not even started your PPC campaign yet, then the least you can do is keep in step with what’s hot.